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8 Steps to Creating Your Web Site

1. Tell me why you want a website and what you want it to do for you.
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2. Show me all your existing graphic elements such as logos and letterhead and show me any branding statements you've written.
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3. We’ll agree to assignment parameters, timeline, and a budget.
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4. You create and deliver your website map and text.
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5. I take all the information and come up with several possible designs for a homepage.
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6. You ask for changes in the design, I make them without a fuss. You choose a design template and sign approval.
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7. I design and code the most amazing website you’ve ever seen.
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8. You approve the website, I upload it, and we all live happily ever after.

Why Kalisher Design?

Get big-time experience at a small-time price. That’s the short of it. I have a decade of Graphic Design experience and honed my web skills creating parts of high profile sites including Apple.com. This, while working for a large ad agency where my hourly billing rate made even me blanche. Now I charge an affordable rate for my time; you get the website you’ve always dreamed of and I earn a living without sitting on BART for two hours a day, so we all make out.


What Kind of Sites Do You Design?
Nothing aggravates me more than a slow moving, difficult to navigate, cookie cutter site that doesn’t provide enough information.

I believe that effective, powerful and fun web sites are:

  • Clean
  • Easy to navigate
  • Rich with information
  • Uniquely designed to reinforce branding

With that in mind, my work follows a simple philosophy: each client deserves a web-based solution that is built around their business and no one else’s. Just as no two businesses are the same, no two websites should be the same. Which is why from navigation to overall design, each website I create is new from the ground up.

What About The Hosting Company and All That Technical Stuff?
I regularly work with the nation’s largest (and least expensive) web hosting companies and can easily show you how to set up your own account with them. Or I can set it up for you. As you wish. There is a long list of technical issues when designing for the web which I need to worry about and which, ideally, you would never know exist. Suffice it to say, I make sure that your pages – including all of your images – are optimized for the web and load quickly. No one should get aggravated, fall asleep, or even take two breaths while waiting for one of your web pages to load.

In addition, I make sure that all the sites I design work on several current versions of both Internet Explorer and Netscape (these are the two most popular browsers, and yes, the same website can respond differently on both). I also test each site on a Mac and a PC as there can be differences on both platforms as well.

Can I Update My Site Without You?
Absolutely! There are several options for editing your web content. We'll find the one that best suits your needs and I'll give you a tutorial. After that, you can call me anytime you get stuck, but if you’re simply making text changes, you should be able to do this on your own and at no cost.

Who Maps Out The Website?
It can be either of us. As you wish. It’s certainly less expensive if you map out the content yourself. All you need to do is scratch out the text you would like on each web page and I’ll work out the navigation and design. If you don’t have the time or interest, I can map out your site and hire a writer to create copy that will do you justice. Again, it’s entirely up to you. Check out our Resources page for tips if  you're going to develop your own content.

Sure You Sound Clever, But Can You Meet A Deadline?
This is business. It should be fun. But it is business. And you have deadlines. And my job is to meet them. I have never missed a deadline yet. And I don’t intend to start. If you have the time and interest, you can call several of my clients and ask them how well I met their expectations not to mention their deadlines.

Is This Expensive?
It doesn’t have to be. Creating new web solutions is the best way to give you a professional web presence, but it doesn’t have to cost a lot. In fact, working through Kalisher Design will be a lot less expensive than working through a larger organization even if they try to fit you into an pre-designed web site.

Ready to get started?
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