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8 Steps to Creating Your Marketing Materials

1. Tell me what you need and what you want them to do for you
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2. Share your brand strategy and existing graphic elements.
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3. We agree to assignment parameters, timeline, and a budget.
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4. The copy is delivered by you or a copywriter who I’ve hired per our agreement.
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5. I present several options for you to choose from. You approve one of the options or ask to see more.
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6. With an approved direction, I create and deliver the most amazing set of strategically smart and effective marketing materials the world has ever seen.
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7. You give final approval and I produce the materials or hand off the files to you for production, whatever we’ve agreed to at the start.
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8. The project is completed and delivered and we all live happily ever after.

 

marketing icon My Marketing Philosophy

I believe in stratigic entertainment. Let me explain. You need to make an impression, you have a fraction of a second in which to do so, and you need to do it in a way which supports your brand character.

This is why I design everything from HTML Emails and animated banner ads, to in-store displays and traditional print advertising - with one thing in mind: engage instantly, and do so in a way which reinforces branding.


Answers to your Questions...

Why Kalisher Design?
Get big-time experience at a small-time price. That’s the short of it. I have designed for the printed page since 1992 and for the web since 1995. Recent work includes everything from 20 foot store banners to really cool packaging for Apple Computer.

Technical Mumbo Jumbo
I design in Quark, InDesign, Illustrator and PageMaker and design Word documents and PowerPoint presentations. No sweat.

Sure You Sound Clever, But Can You Meet A Deadline?
This is business. It should be fun. But it is business. And you have deadlines. And my job is to meet them. I have never missed a deadline yet. And I don’t intend to start. If you have the time and interest, you can call several of my clients and ask them how well I met their expectations not to mention their deadlines.

Is This Expensive?
It doesn’t have to be. Working through Kalisher Design will be less expensive than working through a larger organization that has to pay overhead not to mention the salaries of all those expensive Account Executive types who are paid ridiculous sums to run interference between you (the client) and me (the creative talent). We simply cut out the middleman and get the work done twice as fast and for a fraction of the cost.

Want to Get Started?
Contact me with details of your project and I'll give you a free estimate.

 

web : print : illustration
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